1. A positive attitude
I
 have never met a successful pessimist. It is absolutely essential that 
you have a positive mental attitude in every aspect of life. Where your 
mind goes, you go. If you think you’ll fail, chances are good that you 
will. If you believe you’ll succeed – you’re halfway home. 
2. A definitive goal
Winners
 set goals. Losers make excuses. A goal is a dream with a deadline that 
is measurable, identifiable, obtainable, specific and in writing. Goals 
give you more than a reason to get up in the morning; they are an 
incentive to keep you going all day. Goals tend to tap the deeper 
resources and draw the best out of life. Achieving goals produces 
significant accomplishments.
3. A courageous spirit
Courage
 is what sets you apart from the crowd. Courage is ordinary people doing
 extraordinary things. Courage is regarded as one of the major human 
virtues. Courage is bravery, valor, standing up to danger, guts and 
nerves all rolled into one. So what does courage have to do with running
 a business? Plenty. I admit that most folks’ daily lives are not filled
 with such dramatic challenges. We all face situations that require us 
to reach down deep within ourselves to do what is right and brave and 
occasionally difficult. Courage can involve making decisions that are 
unpopular or time-consuming or even expensive.
4. An inquisitive mind
I’m
 a big believer in lifelong learning. You don’t go to school once for a 
lifetime; you are in school all of your life. Pursue learning in all its
 forms – reading books, returning to school, attending seminars and 
training classes, listening to those who are wiser and more experienced.
5. A strong heart
What
 makes a champion? Is it attitude, confidence, courage, desire, 
determination, discipline, endurance, mental toughness, perseverance, 
physical ability, self-discipline or visualization? Yes. It’s probably a
 little bit of all these characteristics, but it’s also a lot of heart. 
In addition, it takes a strong heart to be a successful businessperson. 
Use your head, to be sure, but don’t ignore what your heart is telling 
you.
6. An analytical brain
Do your homework; get the facts. Learn to analyze details. Often the best ideas stem from little seeds everyone else overlooked.
7. A focused eye
How
 many times have you heard an athlete talk about focus? It’s a topic I 
also hear about frequently in business. The most common complaints? Too 
many irons in the fire. Too many projects spinning at one time. Too many
 interruptions. Too many phone calls. Too many emails. Too many things 
to do. Too little time. Stay focused as best you can, and don’t let 
things happen to you – not when you can make things happen.
8. A fearless approach
Innovate.
 Be different. Those who are content to follow the crowd never get the 
chance to stand out. Believe in yourself even when no one else does. If
 you believe in what you are doing, your confidence will win over 
skeptics. Confidence doesn’t come naturally to most people. Even the 
most successful people have struggled with it in their careers. The good
 news is that you can develop confidence, just like any muscle or 
character trait, if you’re willing to work hard. 
9. A disciplined tongue
He
 or she who burns bridges better be a very good swimmer. You must learn 
the art of communicating effectively with others. Clear communications 
prevent miscommunications. When you say what you mean, mean what you say
 and you keep your word, you foster trust. Stick to the subject at hand,
 and avoid the temptation to dredge up old issues.
10. A clear conscience
Always
 act like your mother is watching. Don’t forget those rules you learned 
in kindergarten: Play nice. Be dependable. Tell the truth. If you can’t 
get to the top by being true to yourself and straight with everyone 
around you, your success will be hollow—and probably short-lived. Dreams
 can come true. These traits, coupled with hard work and perseverance, 
will keep your dreams from becoming just wishful thinking.
 
 
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